The aim of this unit is to introduce students to a variety of methods that organisations use to coordinate their international marketing efforts, students will critically evaluate the various challenges that organisations face when doing so. Through the analysis of different marketing approaches in different international contexts students will learn about the international marketing environment. This unit will give students the knowledge they need and the ability to work effectively with marketing teams internationally and to study marketing at a higher level.
Learning Outcomes By the end of this unit a student will be able to:
LO1 Analyse how effective marketing contributes to business strategies in an international context
LO2 Evaluate entry to a selection of international markets and define the key success factors
LO3 Debate how the elements of the marketing plan can be adapted or standardised across international markets
LO4 Present different international marketing approaches for multinational, global, transnational or meta-national contexts.
Skill Level: Beginner