Unit 19: Hospitality Consumer Behaviour and Insight
1. Examine the factors that influence hospitality consumer behaviour and attitudes
2. Demonstrate the ability to map a path to purchase in a hospitality context, including the decision-making process
3. Evaluate appropriate forms of research to understand influences on the hospitality consumer decision-making process 4. Evaluate how marketers influence the different stages of the hospitality consumer decision-making process.
- Assessor: Eva Cseri
- Assessor: Eva Cseri
- Assessor: Mariaha Gianina Barbu
- Assessor: Md Iftekharul Islam
- Assessor: Hakeem Kazeems
- Assessor: Samiun Nahar
Skill Level: Beginner