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Learning Outcomes

By the end of this unit, a student will be able to:

1.      Analyse the impact and influence that the macro environment has on a hospitality organisation and its business strategies

2.      Assess a hospitality organisation’s internal environment and capabilities

3.      Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector

4.      Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to a hospitality organisation.



Skill Level: Beginner