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Learning Outcomes

By the end of this unit a student will be able to:

1.      Analyse the impact and influence which the macro environment has on a hospitality organisation and its businessstrategies

2.      Assess a hospitality organisation’s internal environment andcapabilities

3.      Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given marketsector

4.      Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to a hospitalityorganisation.



Skill Level: Beginner