Learning Outcomes
By the end of this unit a student will be able to:
1. Evaluate different marketing channels and how they serve communication objectives for various hospitality organisations
2. Devise communication objectives and justify appropriate channel selection and integration
3. Design and produce content appropriate to the channel and communication objectives
4. Demonstrate the ability to critically evaluate a hospitality case study involving communication strategy, channel choice and creative content.
- Assessor: Emmanuel Mensah Asiedu
- Assessor: Emmanuel Mensah Asiedu
- Assessor: Chukwuka C Ehighibe
- Assessor: Eva Cseri
- Assessor: Chukwuka Ehighibe
- Assessor: Mariaha Gianina Barbu
- Assessor: Lalajike Vishwanath Sadanand
Skill Level: Beginner