Course info

Unit 19: Hospitality Consumer Behaviour and Insight

1. Examine the factors that influence hospitality consumer behaviour and attitudes

2. Demonstrate the ability to map a path to purchase in a hospitality context, including the decision-making process

3. Evaluate appropriate forms of research to understand influences on the hospitality consumer decision-making process 4. Evaluate how marketers influence the different stages of the hospitality consumer decision-making process.