Unit 19: Hospitality Consumer Behaviour and Insight
1. Examine the factors that influence hospitality consumer behaviour and attitudes
2. Demonstrate the ability to map a path to purchase in a hospitality context, including the decision-making process
3. Evaluate appropriate forms of research to understand influences on the hospitality consumer decision-making process 4. Evaluate how marketers influence the different stages of the hospitality consumer decision-making process.
- Assessor: Chukwuka C Ehighibe
- Assessor: Hakeem Kazeem
- Assessor: Fatima kanis nayan
- Assessor: Cynthia Poyton
- Assessor: Sharmila Swarna
Skill Level: Beginner