The aim of this unit is to develop students’ awareness of the different kinds of strategy
which could be used in an operational, tactical or strategic role for a hospitality
organisation. This will be underpinned by a thorough knowledge and understanding
of the theories, models and concepts which could significantly support an
organisation’s strategic choice and direction.
On successful completion of this unit students will have developed sufficient
knowledge and understanding of strategy to make a positive, efficient and effective
contribution to the development of business plans and operational direction. This
could be in the role of a junior manager responsible for having a specific input into an
organisation’s decision-making and planning.
