This unit supports individuals who are working in or towards managerial roles in all
market sectors to develop and enhance strategic thinking and planning that will
improve organisational performances of businesses in their respective competitive
markets. General manager skills and competences are focused on through a range of
themes and topics that can be applied in most contexts.
The aim of this unit is to develop students’ awareness of the different types of
strategic approaches that could be used in an operational, tactical or strategic role
for an organisation. This will be underpinned by a thorough knowledge and
understanding of the theories, models and concepts that could significantly support
an organisation’s strategic choice and direction.
On successful completion of this unit, students will have developed sufficient
knowledge and understanding of strategy to make a positive, efficient and effective
contribution to the development of business plans and operational direction. They
could do this in the role of a junior manager responsible for having a specific input
into an organisation’s decision making and planning.