This unit is designed to introduce students to the dynamic world of the marketing
sector and the wealth of exciting career opportunities available to support their
decision making in their career choices. Students will have the opportunity to learn
about the competencies and behaviours required by employers to work in the
marketing sector. They will be introduced to the key principles of marketing, enabling
them to develop a marketing plan and to employ elements of the marketing mix to
achieve results. They will study the underpinning theories and frameworks of
marketing while relating them to real-world examples, including products/services
that they encounter in their daily lives.
Skill Level: Beginner