Learning Outcomes
By the end of this unit a student will be able to:
1. Explain the role of marketing and how it interrelates with other functional units in a hospitality organisation
2. Compare ways in which hospitality organisations use elements of the marketing mix (7Ps) to achieve overall business objectives
3. Develop a basic marketing plan to meet marketing objectives for a hospitality organisation.
- Assessor: Chukwuka Ehighibe
- Assessor: Collins Keke
- Assessor: Priscilla Mayuma
Skill Level: Beginner