Learning Outcomes
By the end of this unit students will be able to:
1. Explain the needs and expectations of market segments for the service industry
2. Explore the customer experience map to create business opportunities and optimise customer touchpoints
3. Investigate the impacts of digital technology in customer relationship management
Apply effective customer experience management within a service sector business to maximise customer engagement- Assessor: Emmanuel Mensah Asiedu
- Assessor: Emmanuel Mensah Asiedu
- Assessor: Vishwani Bhoja
- Assessor: Eva Cseri
- Assessor: Mariaha Gianina Barbu
- Assessor: Samiun Nahar
Skill Level: Beginner