Human Resource Management

Introduction 

The aim of this unit is to enable students to appreciate and apply principles of effective Human Resource Management (HRM). People are the lifeblood of any organisation and being able to attract, recruit and retain talented staff is at the core of all HRM activity. This unit will explore the tools and techniques used in HRM to maximise the employee contribution and how to use HR methods to gain competitive advantage. Students will explore the importance of training and development in building and extending the skills base of the organisation and ensuring it is relevant to the ever-changing business environment. Students will also consider the growing importance of becoming a flexible organisation with an equally flexible labour force, and become familiar with techniques of job design and with different reward systems. The unit investigates the importance of good employee relations and the ways in which employers engage with their staff and possibly with trade unions. Students will gain an understanding of the law governing HRM processes as well as the best practices which enable an employer to become an ‘employer of choice’ in their labour market. Pearson BTEC Levels 4 and 5 Higher Nationals in Business Specification – Issue 6 – July 2019 © Pearson Education Limited 2019 99 

Learning Outcomes 

By the end of this unit a student will be able to: 

1 Explain the purpose and scope of Human Resource Management in terms of resourcing an organisation with talent and skills appropriate to fulfil business objectives. 

2 Evaluate the effectiveness of the key elements of Human Resource Management in an organisation. 

3 Analyse internal and external factors that affect Human Resource Management decision-making, including employment legislation. 

4 Apply Human Resource Management practices in a work-related context.


Marketing Essentials

Introduction 

This unit is designed to introduce students to the principles of marketing, enabling them to develop a basic marketing plan and to employ elements of the marketing mix to achieve results. While they will learn the underpinning theories and frameworks, they will also be able to relate these to real-world examples, including products/services that they encounter in their own daily lives. Organisations such as Apple, Google, VISA, Burberry, Zara, Cadbury, Nestle, Unilever, Coca-Cola, Unicef, BP and small local businesses all have at least one thing in common: they all use marketing to influence us to engage with their products and/or services. Whether it is becoming a loyal customer buying a product and service or donating to a charity, organisations use a range of marketing techniques and tools to inform and influence us. The knowledge, understanding and skill sets that students will gain on successfully completing this unit will enhance their career opportunities; whether setting up their own business or being employed by an organisation. 

Learning Outcomes 

By the end of this unit a student will be able to: 

1 Explain the role of marketing and how it interrelates with other functional units of an organisation. 

2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives. 

3 Develop and evaluate a basic marketing plan.


Business and the Business Environment

Introduction 

The aim of this unit is to provide students with background knowledge and understanding of business, the functions of an organisation and the wider business environments in which organisations operate. Students will examine the different types of organisations (including for profit and not for profit), their size and scope (for instance, micro, SME, transnational and global) and how they operate. Students will explore the relationships that organisations have with their various stakeholders and how the wider external environments influence and shape business decision-making. The knowledge, understanding and skill sets gained in this unit will help students to choose their own preferred areas of specialism in future studies and in their professional career. 

Learning Outcomes 

By the end of this unit a student will be able to: 

1 Explain the different types, size and scope of organisations. 

2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure. 

3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations. 

4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors.