Business and the Business Environment

Learning Outcomes

 By the end of this unit a student will be able to:

1 Explain the different types, size and scope of organisations.

2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure.

 3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.

4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors.


Marketing Essentials

Learning Outcomes

By the end of this unit a student will be able to:

1 Explain the role of marketing and how it interrelates with other functional units of an organisation. 2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.

3 Develop and evaluate a basic marketing plan


Human Resource Management

Learning Outcomes

By the end of this unit a student will be able to:

1 Explain the purpose and scope of Human Resource Management in terms of resourcing an organisation with talent and skills appropriate to fulfil business objectives.

 2 Evaluate the effectiveness of the key elements of Human Resource Management in an organisation.

3 Analyse internal and external factors that affect Human Resource Management decision-making, including employment legislation.

4 Apply Human Resource Management practices in a work-related context.