Business and the Business environment
By the end of this unit a student will be able to:
LO1 Explain the different types, size and scope of organisations
LO2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure
LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations
LO4 Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.
Marketing Process and planning
Learning Outcomes
By the end of this unit a student will be able to:
LO1 Explain the role of marketing and how it interrelates with other business units of an organisation
LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives
LO3 Produce a marketing plan for an organisation that meets marketing objectives
LO4 Develop a media plan to support a marketing campaign for an organisation.
Human Resource Management
Learning Outcomes
By the end of this unit the student will be able to:
LO1 Explain the impact of the role of HRM in creating sustainable organisational performance and contributing to business success
LO2 Assess the contribution of HRM in recruiting and retaining talent and skills to achieve business objectives
LO3 Examine how external and internal factors can affect HRM decision making in relation to organisational development
LO4 Apply HRM practices in a work-related context for improving sustainable
organisational performance.